WE ARE VERITONE
We are driven by the belief that Artificial Intelligence is mankind's greatest
invention. It is the key to building a safer, more vibrant, transparent, and
empowered society. We are determined to be an active contributor to shaping
our future for the better. We care about the ethical implications of AI and
the prosperity and well-being of all individuals, as well as the growth and
continued successes of our employees, customers, and partners.
Veritone's mission today is more important than ever. We're here to
democratize AI and enable every organization and every person with the power
of AI. What started in 2014 with the idea of providing unified access to
hundreds of cognitive engines through one common software infrastructure,
evolved to the world's first AI operating system, aiWARE, which orchestrates a
diverse ecosystem of cognitive engines to power intelligent automation for
both commercial and government organizations. As we progress, we will continue
to move humans from “in” to “on” to “out of the loop” to help them accelerate
workflows, save time and costs, and uncover new insights and opportunities.
You can view us at: www. veritone.com / www. veritoneone.com
POSITION SUMMARY
Reporting to the VP of Verticals & Growth Marketing, this role will also work
closely with the Public Sector Sales, aiWARE and Services teams and should be
familiar with the key business challenges and technologies that are enabling
innovative new solutions (e.g., Artificial Intelligence, Machine Learning,
Deep Learning, Over-The-Top (OTT), Internet of Things, Mobile, and
Generative AI).
WHAT YOU'LL DO
Own Product Marketing Strategy for Public Sector
Understand our market, buyers, and competition to shape Veritone product
story and narrative for public sector agencies including federal, state
and local, education, and focus on law enforcement and public safety
Craft, own, and evangelize our product value and benefits to convey the
value of Veritone's solutions, products, and services as they relate to
our direct customers and partner ecosystem
Create compelling, high-quality content for internal and external
stakeholders targeted Public Safety or Federal stakeholders
Develop strategic marketing plans to drive awareness, education, and
evangelism for the entire portfolio with customers, prospects, media,
analysts, and influencers
Partner with Product Management to thread the operations portfolio
throughout our platform and product messaging
Execute on a solutions-marketing based approach and deliver integrated
content that drives pipeline
Influence the content strategy to ensure comprehensive and updated
marketing assets and support integrated marketing campaigns
Drive direct and partner product and solution launches, ensuring the field
is enabled and other GTM teams can execute their launch tactics
Work closely with the corporate marketing team to permeate product
messaging across web and other customer-facing communication vehicles
Support funnel growth activities, such as blog posts, press releases, SEO,
campaigns, and technology events, by providing core messaging
Present to Sales and customers at both internal and external events
Benchmark and assess the impact of your work against key business metrics
GTM Strategy for Public Sector
Lead the effort to develop our go-to-market strategy, enablement resource
development and thought leadership strategy for our AI-native applications
servicing Government, Legal and Compliance (GLC) verticals. Our GLC
applications cover a broad spectrum from public safety to law enforcement
agencies; use cases spanning from helping police departments identify
suspects captured in video footage to assisting district attorneys to
surface key evidence buried in terabytes of discovery. Our GLC
applications are all built upon aiWARE, the world's first operating system
for AI. aiWARE orchestrates an expanding ecosystem of machine learning
models to transform audio, video, and other data sources into actionable
intelligence.
Insights: Create strategic insights into how we can impact potential
customers. Collaborate with Product Management and Sales to develop
targets, personas and insights.
Strategic Positioning: Develop product positioning and messaging that
differentiates our platform, tool, products and services in the market.
You'll work with the field, partners, and analysts to position our
products not only on the high level but also around individual new
technologies or features that we bring to market.
Commercial Readiness: Oversee and lead all external launch readiness
efforts for product introduction. This includes assisting Marketing and
Agency resources with demand generation programs, Product Management with
buyer and user journeys, and Customer Success, Sales and Channel partners
with required education programs or resources.
Content Creation: Deliver impactful customer and partner-facing
product assets and collateral that support our key value propositions.
Field Enablement: Deliver sales, partner and user enablement tools to
help with acquisition and sales conversion.
Assess Competitive Landscape: Oversee the monitoring and active
reporting of the competitive landscape including SWOT analysis of key
competitors.
WHAT YOU'LL NEED
At least seven years of previous product marketing experience in an
Enterprise B-to-B SaaS business targeting Public Sector buyers/prospects
Experience working with government agencies, government contractors,
systems integrators and have solid understanding of government procurement
process
Have managed at least a dozen major product launches, including defining
and executing go-to-market strategy and associated tactics
Demonstrated experience and examples establishing product positioning and
unique selling propositions
Experience using market intelligence tools and databases for customer
acquisition research and procurement support
Sales enablement: A solid vision for what sales tools are needed to
support a product and how to get them produced and to our sellers
Exceptional communication skills – both written and verbal (English)
Strong finance skills including determining product price, SaaS metrics
expertise (CAC, ACV, churn analysis … you get the idea!
BONUS POINTS IF
Previous Product Marketing for an enterprise-class product in any of the
following segments: Artificial Intelligence, Redaction, evidence
management, digital forensics, compliance surveillance, media asset
management, content management, business process automation, RPA
Experience with GovWin IQ / Deltek, govspend, bloomberg, Federal News
Radio
Experience working with channel, partners, and distributors including
Carahsoft, AWS, Microsoft
Previous experience supporting MSA, SI and/or government channel partners
with enablement and education programs
Experience working with trade and industry analyst firms such as Gartner,
Forrester, IDC, etc.
Familiarity with machine learning, artificial intelligence development
Education:
Bachelor Degree in Business, Marketing or related field, or equivalent
work experience
Graduate Degree in Business, Marketing or related field is a plus
Certification in the Pragmatic Marketing Framework is desired.
WHAT WE OFFER
A competitive compensation package
Equity Grant(s)
Employe Stock Purchase Plan (ESPP)
Remote first + Hybrid workplace
VERI Communities (Affinity Groups) & Belonging
Empowerment to build your career journey at Veritone
Flexible (Paid) Time Off
Benefits Program: medical, dental, vision, 401K matching, and more!
Mental health awareness and support
An opportunity to be a part of the next big thing in artificial
intelligence!
OUR CULTURE
Loves learning & continuous growth; stays current on marketing trends
Can juggle multiple projects, priorities, and deadlines with a positive
attitude
Comfortable in a fast-paced, small company environment
Collaborative and always contributing value
Driven to win as a team
Remote first workplace
Check us out!
Veritone is a leading provider of artificial intelligence (AI) technology
and solutions. The company's proprietary operating system, aiWARE,
orchestrates an expanding ecosystem of machine learning models to transform
audio, video and other data sources into actionable intelligence. We love to
continuously grow while staying ahead of trends and creating structure in an
unstructured world.
If you've made it this far and align with our goals, we look forward to
reviewing your qualifications!
DISCLOSURE
Our company provides equal employment opportunities (EEO) to all employees
and applicants for employment without regard to race, color, religion, sex,
national origin, age, disability or genetics.
(Colorado & California Only): Minimum annual salary of $138,000.00. This
base pay is for illustrative purposes only and will be determined based on
skills and experience comparable to the job requirements. This position may be
eligible for additional compensation and benefits including but not limited
to: incentive compensation; health benefits; retirement benefits; life
insurance; paid time off; parental leave and benefits; and other employee
perks and benefits.
Note: Disclosure as required by sb19-085 (8-5-20) of the minimum salary
compensation for this role when being hired in Colorado & California.
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